Cruelty-Free & Vegan Hydrating Protein Shampoo for Dry Damaged Hair

Usage & Benefits

How Does It Work

Our scientifically innovative bond-building technology works on a molecular level to repair hair proteins, carefully cleansing your hair while strengthening and reinforcing dry and damaged follicles.

Maximum Hair Health

This gentle shampoo cleanses and clarifies stressed out locks, allowing active ingredients to penetrate and boost hair that has been damaged by styling, coloring, chemical treatments, and over-processing.

Everyday Protection

A daily revitalizing shampoo that cleanses and strengthens bonds between salon visits and styling, ensuring you can hold onto your favorite shade and style without fear of irreversible damage.

For All Hair Types

Perfect for curly, dry, colored, frizzy, broken, and bleached hair types, this powerful shampoo addresses a wide range of hair needs in a single product.

Environmentally Responsible Beauty

The BoldPlex regime ensures you look your best while making sustainable beauty choices. We are Paraben and Sulfate free and PETA-approved, cruelty-free, and 100% vegan. Our bottles and jars are made from Post-Consumer Recycled Plastic, commitment to both healthy hair and a healthy environment.